Media Buying

 

At Comet IT & Communication Ltd., we specialize in data-driven media buying services that ensure your brand message reaches the right audience, on the right platform, at the right time. Whether you’re running digital campaigns, TV ads, or print promotions, our team handles the entire process—from planning and negotiation to placement and performance tracking.

We don’t just buy media—we engineer outcomes that drive awareness, engagement, and conversions.

---

📊 What is Media Buying?

Media buying is the process of purchasing advertising space and time on digital and traditional platforms to promote your brand effectively. It involves strategic planning, budgeting, negotiation, and performance measurement to ensure maximum return on your ad spend.

---

🎯 Our Media Buying Services

1. Digital Media Buying

We place your ads on the most impactful online channels, targeting users by behavior, location, and interests.

• Google Display Network (GDN)

• YouTube Ads

• Social media ad placements (Facebook, Instagram, LinkedIn, Twitter/X)

• Programmatic & real-time bidding (RTB)

• Native advertising & sponsored content

• Influencer media collaborations

2. Traditional Media Buying

We secure prime spots for your ads across traditional channels to reach mass or regional audiences.

• Television & Radio ads (local and national)

• Newspaper & magazine placements

• Billboards & outdoor advertising (OOH)

• Transit ads (bus, train, airport displays)

3. Media Planning & Strategy

Before we buy, we plan. Our team researches your audience and selects the most effective mix of platforms for your campaign.

• Audience segmentation & media mix planning

• Budget allocation & CPM/CPA forecasting

• Seasonal & demographic targeting

• Multi-channel strategy alignment

4. Ad Performance Tracking & Optimization

We continuously track, analyze, and adjust campaigns to improve performance and reduce waste.

• Conversion tracking & analytics

• A/B testing & ad creatives optimization

• Real-time reporting dashboards

• ROI analysis & monthly insights

---

🔍 Why Choose Comet IT & Communication Ltd.?

✅ Experienced Media Buyers – Skilled negotiators with strong network access across digital and traditional platforms
✅ Transparent Pricing – Clear media spend breakdown with no hidden fees
✅ Performance-Focused – Campaigns built for results, not just impressions
✅ Cross-Platform Expertise – We integrate TV, print, and digital for a unified impact
✅ Customized Strategies – Every media plan is tailored to your brand goals and audience behavior

---

🧩 Platforms & Partners We Work With

• Google Ads & Display Network

• Meta (Facebook & Instagram)

• LinkedIn & Twitter/X Ads

• YouTube, Spotify, TikTok

• Local & national TV/radio networks

• Popular print and outdoor media vendors in Bangladesh and beyond

---

📈 Who Can Benefit from Our Media Buying Services?

We serve businesses of all sizes and industries, including:

• 📦 E-Commerce Brands

• 🏥 Healthcare Providers

• 🏢 Corporate & B2B Services

• 🏫 Educational Institutions

• 🏛️ Government Campaigns

• 📱 Mobile App & Tech Startups

• 📺 Media & Entertainment Agencies

---

🧠 Our Media Buying Process

1. Campaign Goal Setting

2. Audience & Market Research

3. Media Mix & Platform Selection

4. Rate Negotiation & Booking

5. Ad Placement & Scheduling

6. Monitoring & Optimization

7. Performance Reporting

---

📞 Let’s Make Every Ad Dollar Count

Partner with Comet IT & Communication Ltd. for smarter media buying that brings real business results—not just impressions. Whether your goal is awareness, leads, or sales, we’ll help you get there efficiently.